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This MOOC explores key marketing concepts to implement customer acquisition strategies to find the right customers and grow a business.

This online course gives an introduction to the elements of a successful negotiation. It also shows how to avoid common mistakes and how to apply the principles of strategic...

This online course explores how to integrate Big Data into the business model of an organization or company.

This course explores the emerging relationships between sustainability issues and competitive advantage. Building on the basic concepts of strategic management, this course will...

This online course teaches how to identify your most valuable customers to develop and implement customer-centric strategies and maximize their strategic value. It includes...

This online course explores the basic building blocks of marketing as a part of the overall business strategy.

This online course teaches how to convert products to platforms and how to generate platform innovation.

This online course teaches strategies and skills for managing luxury brands within the hotel and tourism industry. 

This online course aims to provide a comprehensive overview of debt sustainability analysis (DSA) and a medium-term debt management strategy framework adopted by the IMF and the...

This online course teaches how to drive social media engagement by linking strategy and tactics and measuring results.

This online course shows the key strategies and financing structures used by project managers to generate crucial funding for their projects.

This online course (MOOC) explores how to make rational and confident supply chain decisions, by understanding how they impact the finance, market and strategy of a company.

This course focuses on the social, political, economic and institutional environment of countries. This environmental context molds the country's objectives, defines the...

This online course explores how to assess global market opportunities and challenges while developing successful global marketing strategies.

This online course explores the fundamentals of marketing.The course includes topics such as:Market research and strategy, Brand strategy, Pricing, Marketing communication,...

This online course explores how to design effective strategy processes, analyze shifting industry structures and develop new capabilities in times of industry transition.

This MOOC explores how technology is influencing today’s business environment and how to develop successful strategies and business models amid uncertainty in the digital age.

This online course explores how to drive social media engagement by linking strategy and tactics and measuring results.

This online course explores strategies for driving business success in the new digital economy.

This MOOC teaches participants how a manager or CEO develops a business strategy, including analyzing the market and creating competitive advantage.