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This online course explores the economic factors behind pricing based on cost and the pros and cons of a cost-based pricing approach.

By taking this course, participants will be able to identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term...

This online marketing course explores what brands are and how they can be positioned.

After this course, participants will be able to contribute to the process of formulating pricing strategies for their own products and services, or those of their firm. This...

In this course students will build a toolbox of techniques to execute today's business strategies to help them succeed.

This online course explores how to drive social media engagement by linking strategy and tactics and measuring results.

This online course examines the process by which marketing builds on a thorough understanding of buyer behavior to create value. Participants will learn the major elements of...

This online course explores some great options for managing important content once it's been created. Participants will look at media platforms and how best to tell an...

This MOOC explores the interaction between strategy and sustainability.

The MOOC will give participants a working knowledge on supply chain strategy and design that can be applied in your organisation.

This course focuses on the social, political, economic and institutional environment of countries. This environmental context molds the country's objectives, defines the...

This online course teaches various methods of building a robust back testing system for trading strategies.

This course will equip students with concepts and tools to build operations in a way that not only supports their competitive strategy, but also allows them to create new...

This online course gives an introduction to the concept of design thinking and its application within a context of business strategy and entrepreneurship. It includes case...

This course will focus on contemporary challenges that managers and entrepreneurs in food and beverage businesses should be able to face; and will provide models and tools to...

This MOOC teaches participants how a manager or CEO develops a business strategy, including analyzing the market and creating competitive advantage.

This online course aims to provide a comprehensive overview of debt sustainability analysis (DSA) and a medium-term debt management strategy framework adopted by the IMF and the...

This online course (MOOC) explores the way a firm’s organization should be designed to compete effectively.

The Segmentation, Targeting and Positioning (STP) process is the central element of the marketing strategy of a brand, and provides the three step structure to this course.

This course provides an introduction of the fundamental principles of the role of accounting. Course topics include the role and different types of costing systems, analyses...