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This online course shows 5 psychological techniques to boost the sales and marketing of products or services. The course covers:The Decoy EffectThe Rule Of ReciprocityThe...
In this online course, Professor Robert Shiller (Nobel Prize winner) gives an introduction to financial markets. The course includes the following topics:Efficient markets and...
This online course program teaches the basics of digital marketing. The program aims to cover all key aspects of modern digital marketing techniques, such as content marketing,...
This online course explores the fundamentals of marketing.The course includes topics such as:Market research and strategy, Brand strategy, Pricing, Marketing communication,...
This MOOC gives an introduction to Digital Marketing.The online course explores how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the...
In this series of online courses (MOOCs), students learn the fundamentals of marketing, accounting, operations, and finance.
This online course gives an introduction to Competitive Strategy.The video course (MOOC) explores how businesses and organizations behave in situations in which strategic...
This online course series explores the fundamentals of business for beginners.Instructors from well-known Wharton Business School explain the basics of:MarketingAccountingHuman...
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This online course program explores the fundamentals of AI and Machine Learning in a business context (no prior experience required). The courses explain the basics of AI and...
This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C)...
In this second course in the Social Marketing Specialization - "The Importance of Listening" - students will go deep into the Big Data of social and gain a more complete picture...
This online course explores digital marketing strategies and channels.
This course will explore a set of market imperfections to understand why they fail and to explore possible remedies including as antitrust policy, regulation, government...
This online marketing course explores what brands are and how they can be positioned.
This online course teaches how to use Snapchat to generate high quality leads and traffic.
This online course will help to learn how companies decide on how much debt to take, and whether to raise capital from markets or from banks.
In this online course, participants learn how to use evangelism as an effective marketing technique. The teacher was previously chief evangelist of Apple.
This online course program explores the core principles of digital marketing and digital strategy. It also includes topics such as digital channel planning and e-commerce...
This online course (MOOC) discusses how to compete on the internal European market and protect brands, products or inventions. It includes legal disciplines such as Intellectual...
The purpose of this course is to present, analyze and discuss the different facets of business strategy formulation. It will cover a variety of business strategy topics...
This MOOC gives an introduction to Behavioral Finance, which is the study of financial decision-making errors that can be avoided, if participants in markets are familiar with...
This course teaches to match markets to social strategies to profitably grow a business. It focuses on social media tools and platforms to design, manage, and optimize social...
In this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing Strategies" - students will learn two of the most effective social...
This online course explores a ten-step process to data-driven market segmentation analysis.
This online course teaches how to make and market apps for Android 7 Nougat by building real apps including Uber, Whatsapp and Instagram clones.
This course discusses the role of digital channels in an integrated marketing campaign and why you need a digital strategy.
This online course explores how to sell products, goods and services to Chinese consumers. The course discusses the behavioral characteristics of Chinese consumers as well as...
This online course gives a first introduction to social media marketing. The course is offered by Facebook.
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