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This course will provide learners with a systematic general framework for analyzing persuasive influence situations, identifying different challenges faced by persuaders and...
In this course students will understand how firms are organized, what factors must be taken into account in making critical design decisions, and what role managers play in...
This interactive course provides potential entrepreneurs with the knowledge of succeeding in an entrepreneurial opportunity. Topics include: how creativity, opportunity and...
This online course (MOOC) explores the needs of omnichannel customers and how to make the transition from a traditional retailer to omnichannel.
In this course, students will learn how to identify new opportunities to create value for empowered consumers, develop strategies that yield an advantage over rivals, and...
In this course students will build a toolbox of techniques to execute today's business strategies to help them succeed.
This course discusses the role of digital channels in an integrated marketing campaign and why you need a digital strategy.
This series of MOOCs explores how to leverage data and analytics to drive managerial decisions and marketing strategy.
This online course explores the strategy and tactics of influencer marketing as a practice of engaging experts with active networks to help achieve business goals.
This course teaches the tools needed to analyze, evaluate and recommend specific actions organizations can take to grow their value and avoid common growth pitfalls.
This online course discusses advanced concepts of Game Theory.The course includes social choice theory (i.e., collective decision making), mechanism design, and auctions. (Note:...
This online course program explores the fundamentals of running a biobased business. The courses include topics such as biobased materials, biobased investments and innovations,...
This online course teaches how to evaluate own strategy, as well as how to locate sources of potential competitive advantage from a perspective that encompasses the internal,...
This course shows how to develop insights on navigating the innovation process from idea generation to commercialization, build knowledge on how to create strategies to bring...
This course discusses the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world...
This online course explores how to (re)position an organization, orchestrate strategic alliances and assess strategic options from an ethical perspective.
The purpose of this course is to present, analyze and discuss the different facets of business strategy formulation. It will cover a variety of business strategy topics...
In this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing Strategies" - students will learn two of the most effective social...
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