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This course will equip students with concepts and tools to build operations in a way that not only supports their competitive strategy, but also allows them to create new...

This series of online courses will delve into the marketing mix and the skill-set needed to implement successful marketing strategies.

This online course program explores the core principles of social media marketing. It includes modules on topics such as content marketing, Facebook, Instagram, Snapchat,...

This online course explores some great options for managing important content once it's been created. Participants will look at media platforms and how best to tell an...

This online course gives an introduction to the four P’s of Marketing (Product, Pricing, Promotion and Place) and forces participants to strategically analyze their product or...

This online course explores how artificial intelligence drives digital transformation in marketing. It examines three key forces that enable AI in marketing strategies...

This course shows how to develop insights on navigating the innovation process from idea generation to commercialization, build knowledge on how to create strategies to bring...

This online course gives an introduction to the generation and transmission of electricity. It also explores the electric industry’s core activities.

This series of online courses equips individual investors and money managers with the skills required to develop their own trading strategies and test them.

This introductory online course to markets covers many topics. Participants will eg. learn why interest rates have always been a key barometer in determining the value of...

This series of online courses gives an introduction to market research. In includes several video courses on topics such as qualitative and quantitative research. It also shows...

In this fifth course of the Social Marketing Specialization - "The Business of Social" - students will learn how to transform their organization's social marketing from an...

This online course explores entry and location strategies for companies in the Chinese market.

Ever wondered why some things become popular, and other don’t? This course explains how things catch on and by the end, students will have a better understanding of how to craft...

This series of 6 online courses (MOOCs) covers the concepts, tools, and techniques of digital marketing. It includes several aspects of the new digital marketing environment,...

This course gives the tools to measure brand and customer assets, perform regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns.

This course teaches how market-based allocation systems use prices as rationing devices, encouraging or discouraging consumption and production to reach equilibrium.

This course will explore a set of market imperfections to understand why they fail and to explore possible remedies including as antitrust policy, regulation, government...

Participants of this course will learn about the career paths that are available in journalism, and what opportunities the skill sets of a journalist can offer in other fields....

This online course series gives an introduction to sales techniques and strategies, with a particular focus on the inbound sales and marketing strategy.