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This online course gives an introduction to Competitive Strategy.The video course (MOOC) explores how businesses and organizations behave in situations in which strategic...
This online course explores the fundamentals of a successful negotiation: Preparation (planning a negotiation strategy)Negotiation (including several key tactics)Closing...
This online course explores the fundamentals of marketing.The course includes topics such as:Market research and strategy, Brand strategy, Pricing, Marketing communication,...
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This online course will help participants to determine growth strategies and how one can scale or replicate business plans internationally in order to reach a larger number of...
This course discusses the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world...
This online course shows the key strategies and financing structures used by project managers to generate crucial funding for their projects.
This course will develop an innovative mindset and expertise in how firms successfully create new ideas for marketing new products. The syllabus also includes sessions about...
This course discusses the role of digital channels in an integrated marketing campaign and why you need a digital strategy.
This online course gives an introduction to the main basic concepts, techniques, and skills required in order to implement an effective digital marketing strategy.
This online course teaches how to evaluate own strategy, as well as how to locate sources of potential competitive advantage from a perspective that encompasses the internal,...
In this course, students will look at how companies can build up and maintain their customer base by increasing switching costs and facilitating strategic customer lock-ins....
This course shows how to organize and implement a successful strategy setting process, how to conduct strategy research, how to ensure that annual planning and budgeting support...
This course provides an introduction of the fundamental principles of the role of accounting. Course topics include the role and different types of costing systems, analyses...
This online course from Harvard Business School Online explores the skills, strategies, and tools to rise to leadership responsibilities and guide organizations effectively. It...
This online course explores the key aspects of digital transformation for companies, including strategy, core processes, and technology.The course was created by the University...
This online course explores advanced valuation methods such as DCF, real options, and option games (game theory).
In this course students will learn how organizations create, capture, and maintain value, and how it is fundamental for sustainable competitive advantage.
This online course gives an introduction to options, option strategies and how to trade options.
In this course, students will learn the tools to analyze strategy across time (competitive dynamics), industries ( corporate strategy), geographies (international strategy), and...
This online course teaches how to convert products to platforms and how to generate platform innovation.
This course will focus on contemporary challenges that managers and entrepreneurs in food and beverage businesses should be able to face; and will provide models and tools to...
This online marketing course explores what brands are and how they can be positioned.
This online course discusses advanced concepts of Game Theory.The course includes social choice theory (i.e., collective decision making), mechanism design, and auctions. (Note:...
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