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Khan Academy provides various free introductory microeconomics video lessons. Topics include supply, demand, market equilibrium, scarcity, preferences, consumers and producers,...

This online course covers the marketing plan, a statement of the marketing strategy and the time-related details for carrying out this strategy.

This is not a standard business course on writing job applications and practicing interview techniques. Students will learn how to unlock their personal and professional...

The Segmentation, Targeting and Positioning (STP) process is the central element of the marketing strategy of a brand, and provides the three step structure to this course.

This online course explores how to drive social media engagement by linking strategy and tactics and measuring results.

This course addresses how firms can most effectively convert inputs into final output and then covers determining the best price-output combination for a firm and how this...

This online lecture emphasizes dynamic models of growth and development. Topics covered include: migration, modernization, and technological change; static and dynamic models of...

This online course gives an introduction to digital advertising (search, banner, social media, and more).

This online course helps to become an informed investor by providing learners with the essential concepts for long-term success in managing money. It gives a broad overview of...

This online course explores how and why market segmentation can be used to improve business performance.

This online course explores the basic building blocks of marketing as a part of the overall business strategy.

This course is designed to provide participants with an understanding of the essential elements of successful scaling, including an overview of demand generation, customer...

This online course explores how to create creative advertising campaigns.

This fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - teaches how marketers are successfully navigating today's media landscape...

This online course explores how to plan and launch a successful social media marketing campaign.

This course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies.

This course will explore a set of market imperfections to understand why they fail and to explore possible remedies including as antitrust policy, regulation, government...

Participants of this course will understand the content marketing and social media ecosystems and how these interconnected channels drive search results to a website. They will...

This course discusses the role of digital channels in an integrated marketing campaign and why you need a digital strategy.

This online course focuses on pharmacoeconomic, marketing strategy, intellectual property strategy, portfolio management, managed markets and strategic alliances.