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This course explores several key issues related to companies, investors, and the interaction between them in the capital markets.

In this course, professionals at all levels of an organization will learn the best ways to engage an audience they want and need by smartly implementing their important,...

This course begins by further exploring firm behavior in imperfectly competitive market settings: how firms with monopoly power can increase profits through price...

This online course gives an overview of blockchain technology, including the technical underpinnings and the dynamics of the cryptocurrency markets.

In this fifth course of the Social Marketing Specialization - "The Business of Social" - students will learn how to transform their organization's social marketing from an...

This online course helps to become an informed investor by providing learners with the essential concepts for long-term success in managing money. It gives a broad overview of...

This online course explores the practice of designing, sharing, and participating in a cohesive story experience across multiple traditional and digital delivery platforms - for...

This online course gives an introduction to the possibilities that exist to fund and market a film, and to create an audience for it.

This course will look at visual communication and the ways participants can be more effective with their font choices, photography, and video. They will also dive deeper into...

The Segmentation, Targeting and Positioning (STP) process is the central element of the marketing strategy of a brand, and provides the three step structure to this course.

In this online course, participants will gain the tools and techniques to translate a decision problem into a research question. The course also shows the consumer...

This online course gives an introduction to the four P’s of Marketing (Product, Pricing, Promotion and Place) and forces participants to strategically analyze their product or...

This course will develop an innovative mindset and expertise in how firms successfully create new ideas for marketing new products. The syllabus also includes sessions about...

This online course explores entry and location strategies for companies in the Chinese market.

Content Strategy uses credible, trustworthy, transparent media to communicate stories and information to enhance an organization’s strategic goals. In this sequence of courses...

This online marketing course explores how to produce memorable content through quality storytelling.

This online course program explores the interconnectedness of the global capital markets with a practical emphasis on trading. It also shows how to trade assets such as options,...

This online course looks at the two most fundamental aspects of the oil and gas industry, its operations and markets, each of which is addressed as a separate module in the...

This course focuses on diverse and integrated markets for primary energy, and the essential considerations driving business leaders and policy makers in development of global...

This online course gives an introduction to the generation and transmission of electricity. It also explores the electric industry’s core activities.