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This online course shows 5 psychological techniques to boost the sales and marketing of products or services. The course covers:The Decoy EffectThe Rule Of ReciprocityThe...
In this online course, Professor Robert Shiller (Nobel Prize winner) gives an introduction to financial markets. The course includes the following topics:Efficient markets and...
This online course explores the fundamentals of marketing.The course includes topics such as:Market research and strategy, Brand strategy, Pricing, Marketing communication,...
This online course program teaches the basics of digital marketing. The program aims to cover all key aspects of modern digital marketing techniques, such as content marketing,...
This MOOC gives an introduction to Digital Marketing.The online course explores how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the...
In this series of online courses (MOOCs), students learn the fundamentals of marketing, accounting, operations, and finance.
This online course gives an introduction to Competitive Strategy.The video course (MOOC) explores how businesses and organizations behave in situations in which strategic...
This online course series explores the fundamentals of business for beginners.Instructors from well-known Wharton Business School explain the basics of:MarketingAccountingHuman...
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Ever wondered why some things become popular, and other don’t? This course explains how things catch on and by the end, students will have a better understanding of how to craft...
This online course explores both the benefits and limitations of relying on social media data compared to traditional methods of marketing research.
This online course explores the moral limits of markets. It draws upon philosophy and contemporary moral and political controversies to consider what moral limits, if any, the...
This introductory economics course offers a thorough view of markets, including their strengths and failures. Participants will learn how to view markets from an economist’s...
This online course series explores the key drivers, players and features of global capital markets. It includes topics such as money markets, foreign exchange (FX), bond and...
This fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - teaches how marketers are successfully navigating today's media landscape...
This course will derive equilibrium outcomes across a variety of market structures and will begin by understanding equilibrium under a market structure called Perfect...
This online marketing course explores how to produce memorable content through quality storytelling.
This online course explores how artificial intelligence drives digital transformation in marketing. It examines three key forces that enable AI in marketing strategies...
This online course program explores how to use TikTok for marketing efforts. It includes creating an effective marketing campaign on TikTok and promoting a business on TikTok...
This series of MOOCs explores how to leverage data and analytics to drive managerial decisions and marketing strategy.
This MOOC enhances some key skills that international participants will need for a successful transition from studies to employment. The course will teach about the German job...
This course offers an introduction to the functions of individual decision-makers—both consumers and producers—within the larger economic system. Emphasis is on the nature and...
This online course teaches how to start a YouTube channel, increase views and subscribers, and build a brand with videos.
This online course explores how to work with customers, media channels, and the changing marketing landscape.
This online course (MOOC) explores the marketing and sales efforts needed for technology based companies.
This online course helps to gain in-depth knowledge of the U.S. MBS market and learn about basic features of agency and non-agency CMOs as well as important types of tranches.
This online course program gives an introduction to international business activities. It covers topics such as national cultures, human resources, marketing, supply chains...
This online course program explores the key aspects of global procurement and sourcing, and the importance of procurement to the firm and its stakeholders. It includes topics...
This online course teaches the basics of market structure, including key market participants and what determines a market´s development.
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