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This online course explains the fundamentals of marketing on Youtube.
This course will introduce students to the multidisciplinary field of consumer neuroscience and neuromarketing. It will go through to the basic concepts of the human brain, the...
This online course will help to learn how companies decide on how much debt to take, and whether to raise capital from markets or from banks.
This online course helps to become an informed investor by providing learners with the essential concepts for long-term success in managing money. It gives a broad overview of...
This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C)...
This online course program gives an introduction to digital marketing for beginners. It first introduces learners to the role of marketing and then explores how to apply its...
This course explores several key issues related to companies, investors, and the interaction between them in the capital markets.
This online course teaches the basics of growth marketing and shows how to use marketing channels and techniques such as social media, content marketing, and SEM.
This online course series explores the major advertising platforms, including: display, video, audio, sponsored, native, social media, search and programmatic. It also shows how...
This course begins by further exploring firm behavior in imperfectly competitive market settings: how firms with monopoly power can increase profits through price...
In this course, students will learn how to identify new opportunities to create value for empowered consumers, develop strategies that yield an advantage over rivals, and...
This online course teaches how to develop quantitative models that leverage business data, statistical computation, and machine learning to forecast sales and marketing impact
This online course teaches how to use Snapchat to generate high quality leads and traffic.
The course invites students to examine the interconnectedness of modern life through an exploration of fundamental questions about how our social, economic, and technological...
This online course explores the intersection of Branding and Customer Experience. It aims to get the students to think about what the operational implications of their branding...
This online course shows how to attract hyper-targeted instagram followers, convert followers to paying customers and expand a brand using instagram.
This online course explores how to measure, manage and analyze customer data to make effective marketing decisions.
This online course explores how to build, analyze, and deploy chatbots with the help of IBM's Watson. The course also shows how to market and sell chat bot services.
This online course teaches the principles and strategies of social media marketing via Twitter, Pinterest, Instagram, YouTube, Facebook, Google and other advertising platforms.
Participants of this series of online courses will understand how investment strategies are designed to reach financial goals in a global context. It includes developing a...
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