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This online course explores the economics of artificial intelligence (AI) and the implications for economic growth and labor markets.
This course brings together two key subjects, International Marketing and Cross Industry Innovation. It will provide the basic foundations of international marketing and then...
This online course gives the learner an in-depth view of the intellectual property creation that is vital to creating breakthrough technologies. Included is an understanding of...
This online course teaches how to drive social media engagement by linking strategy and tactics and measuring results.
This online course explores how firms and markets function from a distinctly strategic perspective. It also covers the aspects of value creation and, importantly, of competitive...
This online course explores the basics of influencer marketing and how to create branded content with influencers.
This online course teaches about strategies and programs to do affiliate marketing.
This online course explores the varied and changing approaches to digital marketing, such as mobile and omnichannel marketing and attribution and marketing mix modeling.
This online course teaches how to develop, manage and protect a company´s online reputation through social media including Facebook and Twitter.
This series of MOOCs gives an introduction to Business English, where participants will learn to communicate about topics such as management, finance and marketing.
This online course teaches the fundamentals of Growth Marketing in five hours of basic, intermediate and advanced marketing lessons.
This online course gives an introduction to digital advertising (search, banner, social media, and more).
This online course gives an introduction to the four P’s of Marketing (Product, Pricing, Promotion and Place) and forces participants to strategically analyze their product or...
This online course explores global trends, their effects on consumer and labor markets, financial systems, and the business world. It includes aspects such as demographics,...
This online course explores key strategies for optimizing urban freight transport based on recent developments in market understanding, vehicle technology and cooperative ventures.
This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C)...
This online course explores the business of beauty, including global marketing strategies and the country of origin effect.
This online course will help to learn how companies decide on how much debt to take, and whether to raise capital from markets or from banks.
This online course explores artificial intelligence, how it’s perceived today and the differences between the hype, marketing and reality of AI.
This course teaches how to take scattered data and organize it into groups for use in many applications, such as market analysis and biomedical data analysis, or as a...
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