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In this course, participants will learn how to think strategically and professionally about their career self-management. Through this course they will develop an objective,...

This online course series gives an introduction to financial markets and the various methods of how companies finance themselves using banks and capital markets.

This online course focuses on pharmacoeconomic, marketing strategy, intellectual property strategy, portfolio management, managed markets and strategic alliances.

This online course helps learners to develop an understanding of the basic components of a forecasting model, how to build their own forecasting models, and how to evaluate the...

This online course gives an introduction to markets. Among many other topics, it includes timeless concepts like compounding, discounting, annuities, effective interest rates,...

After this course, participants will be able to contribute to the process of formulating pricing strategies for their own products and services, or those of their firm. This...

This online course helps to learn how to capitalize on understanding behavioral biases and irrational behavior in financial markets.

This fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - teaches how marketers are successfully navigating today's media landscape...

The Segmentation, Targeting and Positioning (STP) process is the central element of the marketing strategy of a brand, and provides the three step structure to this course.

Ever wondered why some things become popular, and other don’t? This course explains how things catch on and by the end, students will have a better understanding of how to craft...

This course teaches how macroeconomic conditions play important roles in business decisions and performance. How aggregate income, unemployment, and inflation rates influence...

This online course explores how firms and markets function from a distinctly strategic perspective. It also covers the aspects of value creation and, importantly, of competitive...

This online course explores the practice of designing, sharing, and participating in a cohesive story experience across multiple traditional and digital delivery platforms - for...

This online course (MOOC) explores the marketing and sales efforts needed for technology based companies.

This online course focuses on techniques that are presented within the STP (Segmentation, Positioning, Targeting) Framework, enabling learners to apply the analytic techniques...

In this course, participants will dive into the concepts of rationality and irrationality and understand how they impact our investment decisions and what the consequences can...

This online course gives an overview of blockchain technology, including the technical underpinnings and the dynamics of the cryptocurrency markets.

This course addresses how firms can most effectively convert inputs into final output and then covers determining the best price-output combination for a firm and how this...

This online course gives an introduction to financial markets, including an overview of bonds, stocks, and the concept of risk and return.

The “What Is Social?” course is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy...