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This online course explores the fundamentals of behavioral perspectives in marketing.

Predictive analytics is emerging as a competitive strategy across many business sectors and can set apart high performing companies. It aims to predict the probability of the...

This online course explores digital marketing strategies and channels.

This course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping students...

This online course program gives an introduction to digital marketing and e-commerce. It explains the foundations of digital marketing and e-commerce and shows how to attract...

This online course gives an introduction to global financial markets, including the structure and types of capital markets, and how to identify key participants and their impact...

This online course program gives an introduction to microeconomics. It shows how decision-making units within the economy (consumers, firms, government) make choices and how the...

This online course gives an introduction to the economics of real-world energy markets, and discusses how various policies can address the impact of rising global energy demand...

This online course explores how to build, analyze, and deploy chatbots with the help of IBM's Watson. The course also shows how to market and sell chat bot services.

This online course explores how to plan and launch a successful social media marketing campaign.

This online course gives an introduction to product management. It explores the roles and responsibilities of being a product manager and also includes topics such as managing a...

Khan Academy provides various free introductory microeconomics video lessons. Topics include supply, demand, market equilibrium, scarcity, preferences, consumers and producers,...

This online course explores artificial intelligence, how it’s perceived today and the differences between the hype, marketing and reality of AI.

This online course explores the strategy and tactics of influencer marketing as a practice of engaging experts with active networks to help achieve business goals.

This course discusses the role of digital channels in an integrated marketing campaign and why you need a digital strategy.

This course is designed to provide participants with an understanding of the essential elements of successful scaling, including an overview of demand generation, customer...

This online course series teaches the essentials of managing a successful business including accounting, finance, marketing, operations, people management and strategy.

This online course gives an introduction to content marketing. It explores topics like audience, formats, and content idea generation.

This MOOC enhances some key skills that international participants will need for a successful transition from studies to employment. The course will teach about the German job...

This online course series explores the key drivers, players and features of global capital markets. It includes topics such as money markets, foreign exchange (FX), bond and...