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In this course, participants will learn how to think strategically and professionally about their career self-management. Through this course they will develop an objective,...

This online course gives an introduction to the different digital marketing strategies and techniques that are available for businesses to use.

This online lecture series explores new technologies that are disrupting the financial services industry, including AI, deep learning, blockchain technology and open APIs. The...

This course discusses the role of digital channels in an integrated marketing campaign and why you need a digital strategy.

This course discusses the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world...

This online course explores the fundamentals of marketing.The course includes topics such as:Market research and strategy, Brand strategy, Pricing, Marketing communication,...

This online course gives an introduction to neuromarketing, including tools such as web cameras, eye-tracking, and brain scanners.

This course teaches how market-based allocation systems use prices as rationing devices, encouraging or discouraging consumption and production to reach equilibrium.

Predictive analytics is emerging as a competitive strategy across many business sectors and can set apart high performing companies. It aims to predict the probability of the...

This online course teaches about the critical role of the private sector and the use of finance to fund the Sustantainable Development Goals (SDGs) of the World Bank Group.

In this course, participants will learn what the main financial markets and their characteristics are as well as how they are linked to the economy. The course includes eg. how...

This online course explores how to design a marketing campaign, create brand excitement and attract engaged customers.

This online course gives an introduction to search engine optimisation (SEO), and provides learners with an in-depth understanding of link building for SEO.

The course invites students to examine the interconnectedness of modern life through an exploration of fundamental questions about how our social, economic, and technological...

This online course gives an introduction to the possibilities that exist to fund and market a film, and to create an audience for it.

This online course explores how to assess global market opportunities and challenges while developing successful global marketing strategies.

This online course explores the fundamentals of behavioral perspectives in marketing.

This online course is to equip the learner with the knowledge required to comprehend the literature on anomalies so that he can replicate the strategies discovered by the extant...

This online course provides a quantitative and model-based introduction to basic economic principles. The course also teaches how to apply these principles to make sense of a...

This online course explores the strategy and tactics of influencer marketing as a practice of engaging experts with active networks to help achieve business goals.