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This online course gives an introduction to Competitive Strategy.The video course (MOOC) explores how businesses and organizations behave in situations in which strategic...
This online course explores the fundamentals of a successful negotiation: Preparation (planning a negotiation strategy)Negotiation (including several key tactics)Closing...
This online course explores the fundamentals of marketing.The course includes topics such as:Market research and strategy, Brand strategy, Pricing, Marketing communication,...
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This course will focus on contemporary challenges that managers and entrepreneurs in food and beverage businesses should be able to face; and will provide models and tools to...
This course teaches to match markets to social strategies to profitably grow a business. It focuses on social media tools and platforms to design, manage, and optimize social...
This online course from Harvard Business School Online explores a simplified framework that can be applied to create value for customers, employees, and suppliers while...
This online course explores the concepts and frameworks needed to ensure that an organisation can adapt to a shifting business environment.
This online course explores some great options for managing important content once it's been created. Participants will look at media platforms and how best to tell an...
In this course -- the first of a three-course specialization tailored specifically for the age of creativity and innovation -- students will discuss the challenges of strategy...
This course provides an introduction of the fundamental principles of the role of accounting. Course topics include the role and different types of costing systems, analyses...
This online course from Harvard Business School Online explores how to leverage fundamental design thinking principles and innovative problem-solving tools to address business...
This course explores how a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of their product. Distribution...
In this, the third Content Strategy course, participants will learn actionable ways to grow internal and external audiences. They will deepen their understanding about those...
This online course (MOOC) explores the marketing and sales efforts needed for technology based companies.
This online course program from Harvard Business School Online explores topics such as entrepreneurship essentials, disruptive strategy, and innovation.
Participants of this online course will be able to account for the broader context and the possible convergence of long-term trends, and thus be able to develop a long-term,...
This online course program aims to teach learners the knowledge and capabilities to lead organizational change and digital transformation. The courses were designed for digital...
This online course explores the basic building blocks of marketing as a part of the overall business strategy.
This series of online courses will delve into the marketing mix and the skill-set needed to implement successful marketing strategies.
The Segmentation, Targeting and Positioning (STP) process is the central element of the marketing strategy of a brand, and provides the three step structure to this course.
This online course program gives an overview of digital advertising tactics. It includes topics such as search advertising (Google Ads), social media advertising (Facebook,...
This online course explores how to integrate Big Data into the business model of an organization or company.
This online course (MOOC) explores income inequalities within societies and key wage bargaining mechanisms. It includes topics such as collective bargaining, unions, and minimum...
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