Advanced Search

This online course gives an introduction to neuromarketing, including tools such as web cameras, eye-tracking, and brain scanners.

This course will look at visual communication and the ways participants can be more effective with their font choices, photography, and video. They will also dive deeper into...

This course will equip students with concepts and tools to build operations in a way that not only supports their competitive strategy, but also allows them to create new...

This online course gives an introduction to key brand management terminology and principles.

This course is designed to introduce participants to the field of integrated marketing communications (IMC) and aims to increase their understanding of important issues in...

This introductory online course to markets covers many topics. Participants will eg. learn why interest rates have always been a key barometer in determining the value of...

This online course introduces learners to the science of business analytics with applications in a marketing context.

This course offers an introduction to the functions of individual decision-makers—both consumers and producers—within the larger economic system. Emphasis is on the nature and...

This MOOC explores key marketing concepts to implement customer acquisition strategies to find the right customers and grow a business.

This online course gives an introduction to the possibilities that exist to fund and market a film, and to create an audience for it.

This online course explores entry and location strategies for companies in the Chinese market.

This online marketing course explores how to produce memorable content through quality storytelling.

This online course covers the marketing plan, a statement of the marketing strategy and the time-related details for carrying out this strategy.

This course explores how a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of their product. Distribution...

This online course explores both the benefits and limitations of relying on social media data compared to traditional methods of marketing research.

This course is designed to provide participants with an understanding of the essential elements of successful scaling, including an overview of demand generation, customer...

This course will provide learners with a fundamental understanding of the characteristics and marketing strategies related to two key global industries, sports and...

This online course gives an introduction to regulation of financial markets and institutions relevant for fintech entrepreneurs in emerging markets using case studies from China...

This online course gives an introduction to digital marketing as well as its key platforms and implementation types.

This course will teach students about the way brands communicate with their audiences. They will learn about the challenges of managing a digital brand and how rich and...