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This course is designed to introduce participants to the field of integrated marketing communications (IMC) and aims to increase their understanding of important issues in...

This online lecture emphasizes dynamic models of growth and development. Topics covered include: migration, modernization, and technological change; static and dynamic models of...

This online course explores how artificial intelligence drives digital transformation in marketing. It examines three key forces that enable AI in marketing strategies...

This online course explores how firms and markets function from a distinctly strategic perspective. It also covers the aspects of value creation and, importantly, of competitive...

This online course teaches how to use social media and word of mouth to spread your message and grow your business.

This course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping students...

This online lecture introduces the core theory of modern financial economics and financial management, with a focus on capital markets and investments.

In this online course, Professor Robert Shiller (Nobel Prize winner) gives an introduction to financial markets. The course includes the following topics:Efficient markets and...

This online course explores different aspects of intercultural management, including teams, leadership, HR management, marketing and negotiations.

This online course explores the economics of artificial intelligence (AI) and the implications for economic growth and labor markets.

This course offers an introduction to the functions of individual decision-makers—both consumers and producers—within the larger economic system. Emphasis is on the nature and...

This online course explores the basic building blocks of marketing as a part of the overall business strategy.

In this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing Strategies" - students will learn two of the most effective social...

Participants of this course will become familiar with the general structure of primary and secondary equity markets from a domestic and international perspective. Beginning with...

This online course explores the business of beauty, including global marketing strategies and the country of origin effect.

This online course gives an introduction to regulation of financial markets and institutions relevant for fintech entrepreneurs in emerging markets using case studies from China...

In this course, professionals at all levels of an organization will learn the best ways to engage an audience they want and need by smartly implementing their important,...

This course explores several key issues related to companies, investors, and the interaction between them in the capital markets.

This online course gives an introduction to digital advertising (search, banner, social media, and more).

In this course, participants will learn how to think strategically and professionally about their career self-management. Through this course they will develop an objective,...