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This online course explores the fundamentals of marketing.The course includes topics such as:Market research and strategy, Brand strategy, Pricing, Marketing communication,...
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This MOOC teaches participants how a manager or CEO develops a business strategy, including analyzing the market and creating competitive advantage.
This online course program gives an introduction to core Human Resource Management (HRM) practices. It also explores key trends affecting the future of work, the HR field, and...
This online course series teaches how to effectively forecast sales, manage inventory and support a successful omnichannel strategy.
This online course aims to provide a comprehensive overview of debt sustainability analysis (DSA) and a medium-term debt management strategy framework adopted by the IMF and the...
This online course teaches how to convert products to platforms and how to generate platform innovation.
This MOOC explores how technology is influencing today’s business environment and how to develop successful strategies and business models amid uncertainty in the digital age.
This online course explores the basic building blocks of marketing as a part of the overall business strategy.
This online course program explores the fundamentals of internationalization and localization strategies within the context of digital products and content.
This course explores the emerging relationships between sustainability issues and competitive advantage. Building on the basic concepts of strategic management, this course will...
This online course program explores the benefits and challenges of implementing artificial intelligence (AI) in organizations. It includes general implications and strategic...
This online course explores how to (re)position an organization, orchestrate strategic alliances and assess strategic options from an ethical perspective.
This online course explores how to assess global market opportunities and challenges while developing successful global marketing strategies.
This online course program gives an introduction to financial derivative instruments. It includes pricing and valuation of forwards, futures, swaps, and options. It also gives...
This online course teaches how to drive social media engagement by linking strategy and tactics and measuring results.
This MOOC gives participants an introduction to Venture Capital. It teaches students how to get the money needed to run their startup. They will learn who venture capitalists...
This online course program gives an introduction to building more inclusive workplaces and managing diverse teams. It explores unconscious bias, practical communication skills...
This online course teaches how to identify your most valuable customers to develop and implement customer-centric strategies and maximize their strategic value. It includes...
This online course gives an introduction to the elements of a successful negotiation. It also shows how to avoid common mistakes and how to apply the principles of strategic...
This MOOC explores key marketing concepts to implement customer acquisition strategies to find the right customers and grow a business.
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