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This online course explores the fundamentals of marketing.The course includes topics such as:Market research and strategy, Brand strategy, Pricing, Marketing communication,...
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This online course explores how to drive social media engagement by linking strategy and tactics and measuring results.
This MOOC explores key marketing concepts to implement customer acquisition strategies to find the right customers and grow a business.
This online course program gives an introduction to core Human Resource Management (HRM) practices. It also explores key trends affecting the future of work, the HR field, and...
This online course teaches how to evaluate own strategy, as well as how to locate sources of potential competitive advantage from a perspective that encompasses the internal,...
This online course (MOOC) explores how to make rational and confident supply chain decisions, by understanding how they impact the finance, market and strategy of a company.
This online course gives an introduction to the elements of a successful negotiation. It also shows how to avoid common mistakes and how to apply the principles of strategic...
This online course program explores the benefits and challenges of implementing artificial intelligence (AI) in organizations. It includes general implications and strategic...
This online course program aims to teach learners the knowledge and capabilities to lead organizational change and digital transformation. The courses were designed for digital...
This online course program gives an introduction to digital marketing. It starts with the fundamentals of digital marketing and also includes topics such as SEO and SEM,...
This online course explores the basic building blocks of marketing as a part of the overall business strategy.
This online course teaches how to drive social media engagement by linking strategy and tactics and measuring results.
This online course program gives an introduction to financial derivative instruments. It includes pricing and valuation of forwards, futures, swaps, and options. It also gives...
This online course explores how to assess global market opportunities and challenges while developing successful global marketing strategies.
This course explores the emerging relationships between sustainability issues and competitive advantage. Building on the basic concepts of strategic management, this course will...
This online course program gives an introduction to building more inclusive workplaces and managing diverse teams. It explores unconscious bias, practical communication skills...
This course focuses on the social, political, economic and institutional environment of countries. This environmental context molds the country's objectives, defines the...
This online course shows the key strategies and financing structures used by project managers to generate crucial funding for their projects.
This online course explores how to (re)position an organization, orchestrate strategic alliances and assess strategic options from an ethical perspective.
This MOOC gives participants an introduction to Venture Capital. It teaches students how to get the money needed to run their startup. They will learn who venture capitalists...
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