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This online course gives an introduction to Competitive Strategy.The video course (MOOC) explores how businesses and organizations behave in situations in which strategic...
This online course explores the fundamentals of a successful negotiation: Preparation (planning a negotiation strategy)Negotiation (including several key tactics)Closing...
This online course explores the fundamentals of marketing.The course includes topics such as:Market research and strategy, Brand strategy, Pricing, Marketing communication,...
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This online course series teaches the essentials of managing a successful business including accounting, finance, marketing, operations, people management and strategy.
This online course explores how to develop innovative strategies while managing disruptive innovations so as to achieve leadership positions.
This online course gives an introduction to the main basic concepts, techniques, and skills required in order to implement an effective digital marketing strategy.
This online course program gives an overview of digital advertising tactics. It includes topics such as search advertising (Google Ads), social media advertising (Facebook,...
This series of online courses equips individual investors and money managers with the skills required to develop their own trading strategies and test them.
This online course from Harvard Business School Online explores how to leverage fundamental design thinking principles and innovative problem-solving tools to address business...
This series of online courses teaches the fundamentals to effectively lead people and teams, manage organizations as well as tools to analyze business situations and develop...
This course is designed to introduce participants to the field of integrated marketing communications (IMC) and aims to increase their understanding of important issues in...
This interactive course provides potential entrepreneurs with the knowledge of succeeding in an entrepreneurial opportunity. Topics include: how creativity, opportunity and...
This online course explores the business of beauty, including global marketing strategies and the country of origin effect.
This online course series explores how to develop business strategies for social impact. The courses discuss various aspects of social entrepreneurship.
This online course teaches how to identify your most valuable customers to develop and implement customer-centric strategies and maximize their strategic value. It includes...
This online course explores the strategy and tactics of influencer marketing as a practice of engaging experts with active networks to help achieve business goals.
In this fifth course of the Social Marketing Specialization - "The Business of Social" - students will learn how to transform their organization's social marketing from an...
This course discusses the role of digital channels in an integrated marketing campaign and why you need a digital strategy.
This online course (MOOC) explores the marketing and sales efforts needed for technology based companies.
To help leaders to be rigorous even without figures, great philosophers have lots of ideas. This course invites students to rediscover the art of thinking. They should...
This series of online courses will delve into the marketing mix and the skill-set needed to implement successful marketing strategies.
This online course teaches more than twenty-five Gmail techniques and strategies like Gmail Filters, Security, IFTTT, etc.
This course explores different financing models, including bootstrapping, organic growth, debt and risk capital, and also provides a clear overview of equity financing including...
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