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This MOOC explores key marketing concepts to implement customer acquisition strategies to find the right customers and grow a business.

This online course offers an introduction to social impact strategy and social entrepreneurship, including key concepts, an overview of the field, and tools to get started as a...

This online course gives an introduction to the elements of a successful negotiation. It also shows how to avoid common mistakes and how to apply the principles of strategic...

This online course explores strategies and tactics for forming, financing and launching a new venture. It includes the formation of the organization, developing customer...

This online course explores how to integrate Big Data into the business model of an organization or company.

This online marketing course explores what brands are and how they can be positioned.

This course teaches about the concept and tools that combine innovation and strategy. Starting with the 3 pillars that make up the core business model, this approach recommends...

This online course helps to learn about latest investment strategies and performance evaluation.

This online course explores how firms and markets function from a distinctly strategic perspective. It also covers the aspects of value creation and, importantly, of competitive...

By taking this course, participants will be able to identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term...

This online course gives the learner an in-depth view of the intellectual property creation that is vital to creating breakthrough technologies. Included is an understanding of...

This online course gives an introduction to digital transformation in a business environment. It explores the critical function of strategic thinking in the digital age, the...

This online course explores the basic building blocks of marketing as a part of the overall business strategy.

This online course explores how to develop innovative strategies while managing disruptive innovations so as to achieve leadership positions.

This course explores how a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of their product. Distribution...

This course shows how fashion and luxury companies work and explains their brands, products, retail, and communication strategies. It gives an insight into business models,...

This course provides an introduction of the fundamental principles of the role of accounting. Course topics include the role and different types of costing systems, analyses...

This course will focus on contemporary challenges that managers and entrepreneurs in food and beverage businesses should be able to face; and will provide models and tools to...

After this course, participants will be able to contribute to the process of formulating pricing strategies for their own products and services, or those of their firm. This...

This online course (MOOC) explores income inequalities within societies and key wage bargaining mechanisms. It includes topics such as collective bargaining, unions, and minimum...