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This online course (MOOC) explores the marketing and sales efforts needed for technology based companies.

This online course explores the fundamentals of a successful negotiation: Preparation (planning a negotiation strategy)Negotiation (including several key tactics)Closing...

This online course explores how artificial intelligence drives digital transformation in marketing. It examines three key forces that enable AI in marketing strategies...

This online course covers the marketing plan, a statement of the marketing strategy and the time-related details for carrying out this strategy.

This series of MOOCs explores how to leverage data and analytics to drive managerial decisions and marketing strategy.

This online course series teaches how to effectively forecast sales, manage inventory and support a successful omnichannel strategy.

The MOOC will give participants a working knowledge on supply chain strategy and design that can be applied in your organisation.

This online course program gives an introduction to digital marketing. It starts with the fundamentals of digital marketing and also includes topics such as SEO and SEM,...

This online course gives an introduction to the different digital marketing strategies and techniques that are available for businesses to use.

Participants of this series of online courses will understand how investment strategies are designed to reach financial goals in a global context. It includes developing a...

By taking this course, participants will be able to identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term...

In this fifth course of the Social Marketing Specialization - "The Business of Social" - students will learn how to transform their organization's social marketing from an...

This online course explores some great options for managing important content once it's been created. Participants will look at media platforms and how best to tell an...

This course focuses on the common human resource ("people") challenges faced by existing private businesses when they attempt to grow substantially

This online course program gives an introduction to online marketing. It includes topics such as digital marketing plans, online marketing strategies, and testing and analytics...

The Segmentation, Targeting and Positioning (STP) process is the central element of the marketing strategy of a brand, and provides the three step structure to this course.

The “What Is Social?” course is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy...

This online course from Harvard Business School Online explores a simplified framework that can be applied to create value for customers, employees, and suppliers while...

This online course will help participants to determine growth strategies and how one can scale or replicate business plans internationally in order to reach a larger number of...

This course shows how fashion and luxury companies work and explains their brands, products, retail, and communication strategies. It gives an insight into business models,...