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This online course shows 5 psychological techniques to boost the sales and marketing of products or services. The course covers:The Decoy EffectThe Rule Of ReciprocityThe...
In this online course, Professor Robert Shiller (Nobel Prize winner) gives an introduction to financial markets. The course includes the following topics:Efficient markets and...
This online course explores the fundamentals of marketing.The course includes topics such as:Market research and strategy, Brand strategy, Pricing, Marketing communication,...
This online course program teaches the basics of digital marketing. The program aims to cover all key aspects of modern digital marketing techniques, such as content marketing,...
This MOOC gives an introduction to Digital Marketing.The online course explores how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the...
In this series of online courses (MOOCs), students learn the fundamentals of marketing, accounting, operations, and finance.
This online course gives an introduction to Competitive Strategy.The video course (MOOC) explores how businesses and organizations behave in situations in which strategic...
This online course series explores the fundamentals of business for beginners.Instructors from well-known Wharton Business School explain the basics of:MarketingAccountingHuman...
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This online course gives an introduction to neuromarketing, including tools such as web cameras, eye-tracking, and brain scanners.
In this online course, Diane von Fürstenberg teaches how to build and market a fashion brand. The course includes more than 10 video lessons and various supplemental materials.
This series of online courses covers marketing concepts but, more importantly, emphasizes the need by companies and individuals to think openly across international markets and...
This online course program gives an overview of digital advertising tactics. It includes topics such as search advertising (Google Ads), social media advertising (Facebook,...
In order to effectively manage and operate a business, managers and leaders need to understand the market characteristics and economic environment they operate in. In this...
This course will look at visual communication and the ways participants can be more effective with their font choices, photography, and video. They will also dive deeper into...
This course will equip students with concepts and tools to build operations in a way that not only supports their competitive strategy, but also allows them to create new...
This online course program gives an introduction to digital marketing and e-commerce. It explains the foundations of digital marketing and e-commerce and shows how to attract...
This online course program explores how to use TikTok for marketing efforts. It includes creating an effective marketing campaign on TikTok and promoting a business on TikTok...
This online course gives an introduction to key brand management terminology and principles.
This course is designed to introduce participants to the field of integrated marketing communications (IMC) and aims to increase their understanding of important issues in...
This introductory online course to markets covers many topics. Participants will eg. learn why interest rates have always been a key barometer in determining the value of...
This online course introduces learners to the science of business analytics with applications in a marketing context.
This course offers an introduction to the functions of individual decision-makers—both consumers and producers—within the larger economic system. Emphasis is on the nature and...
This MOOC explores key marketing concepts to implement customer acquisition strategies to find the right customers and grow a business.
This online course program gives an introduction to digital marketing for beginners. It first introduces learners to the role of marketing and then explores how to apply its...
Content Strategy uses credible, trustworthy, transparent media to communicate stories and information to enhance an organization’s strategic goals. In this sequence of courses...
This online course program gives an introduction to marketing analytics. It includes topics such as the basics of marketing analytics, data analytics, statistics for marketing,...
This online course program aims to teach learners the knowledge and capabilities to lead organizational change and digital transformation. The courses were designed for digital...
This online course gives an introduction to the possibilities that exist to fund and market a film, and to create an audience for it.
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