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This course teaches how market-based allocation systems use prices as rationing devices, encouraging or discouraging consumption and production to reach equilibrium.

This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C)...

This online course gives an introduction to the main basic concepts, techniques, and skills required in order to implement an effective digital marketing strategy.

This online course helps to learn how to capitalize on understanding behavioral biases and irrational behavior in financial markets.

In this second course in the Social Marketing Specialization - "The Importance of Listening" - students will go deep into the Big Data of social and gain a more complete picture...

This course is designed to introduce participants to the field of integrated marketing communications (IMC) and aims to increase their understanding of important issues in...

This MOOC explores whether a cooperative market economy, in which firms are owned and controlled by their workers, could be a viable and efficient alternative to capitalism.

This course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping students...

This online course explores the business of beauty, including global marketing strategies and the country of origin effect.

This online course teaches how to identify your most valuable customers to develop and implement customer-centric strategies and maximize their strategic value. It includes...

This online course teaches how to use social media and word of mouth to spread your message and grow your business.

This online course gives an introduction to key brand management terminology and principles.

This online course explores the strategy and tactics of influencer marketing as a practice of engaging experts with active networks to help achieve business goals.

In this fifth course of the Social Marketing Specialization - "The Business of Social" - students will learn how to transform their organization's social marketing from an...

This course discusses the role of digital channels in an integrated marketing campaign and why you need a digital strategy.

This online course explores a service-based approach to marketing and management to better serve customers.

This online course (MOOC) explores the marketing and sales efforts needed for technology based companies.

This online course gives an introduction to digital marketing as well as its key platforms and implementation types.

This online marketing course explores how to produce memorable content through quality storytelling.

This online course explores how to measure, manage and analyze customer data to make effective marketing decisions.